When building an online business filled with multiple campaigns it is very important that you estimate keyword traffic. Why is this important? These keywords are what people are putting in the search engine to find the information they seek. You do want to be found don’t you?
First off, let me tell you that this is not an easy step for some. It can take you quite a while to finally understand the concept of choosing keywords for SEO and how to search and implement these well sought out search terms. I myself had a hard time grasping it at first. Secondly, everyone is different in how they do this step. I personally love a couple of the keyword tools out there, my business partner doesn’t use them as much, she likes to go about it through research in the search engines. She does get some great ones and is very good at it! She more so than I, tends to think of things off of the top of her head and when pulling up the results, I look through my competitions websites to get other ideas to use also. Again, there are tools which you can subscribe to for this if you would like to.
To be truthful, this can be a time consuming task and at times quite frustrating – but the rewards are wonderful.
If you have a niche picked out as we have already discussed then we are ready to find words and phrases that help in describing the content you will be sharing with your viewers. Without doing research you’re just one more marketer fumbling around in the vast darkness of the internet and miss the mark of ever converting customers.
There are two terms you must understand before we continue when choosing keywords for SEO. One is the “broad” match and the other is the “exact” match. Why are these two terms important? Broad means the phrase that you are using can be put in variations. For example, if typing in the phrase “using keyword tools” your results can end up being “using”, “using keyword”, “keyword tools”, “using tools” etc. This can end up giving a huge page of results for which you do not really want to try and compete with.
In using “exact” match the term that is being used will be placed in quotes, such as “estimate keyword traffic” this phrase will not be broken up. Did you try typing these examples in the search engine to see what appears in your results?
Before we get started it is best to get organized when tracking keywords for each individual campaign. This can be done in numerous ways such as a notepad, spreadsheet, Word document or whatever is easiest for you. I personally have a file for each of my campaigns that have the niche, keywords, articles etc. This way all I have to do is open up the file and I can add or edit with ease.
Keep in mind when searching for these keyword terms they need to be used in your content on your blog or website. One great tool to use is free and it is the Google Adwords Tool, which will be used on a continuous basis. There are however other free ones to use, such as SEO Book, then once you get the hang of it you might want to check them out to see which ones work the best for you.
Once your search starts you will quickly note that when choosing keywords for SEO are going to be in demand and supply each time that you add a new term. This means that the competition in ranking for those terms and driving traffic is going to rough. The best to find are the keywords with a good demand but low supply. As mentioned above on exact and broad, be creative and think outside of the box.
When using this tool take a close look at the KEI (Keyword Effectiveness Indicator) as this can help in finding secondary and more of the primary. The higher the KEI the better in the use of long tail keywords more specific the keyword phrase, the less competition there will be for that phrase.
Now that you have the list of well search keywords, it is time to get that traffic moving. The primary keywords should be within the content of your website and creating some inbound links to those content pages by the use of other free methods known as natural or organic traffic. This will help your SEO (search engine optimization and will also give you a great indication of how to estimate keyword traffic and utilize it to your benefit.